This week we want to feature an industry publication that has been around for over 100 years. This century old publication we are talking about is the Oil & Gas Journal. Since 1902 they have been supplying readers with international information relating anywhere from operations to statistics on markets and activity.In December of 2010 the Oil & Gas Journal joined the Twitterverse under the handle @OGJOnline. The main reason for this move was simply to utilize the social media outlets that were available to them. They were trying to grow a bigger readership and reach for the already most widely read petroleum industry publication.@OGJOnline serves as a watchdog for the oil and gas industry. The Journal is well-respected for its reporting and this standard is upheld on Twitter as well. @OGJOnline tweets regularly over a wide range of topics to keep their followers up to date with the latest news about the industry so they never miss a thing.We had the opportunity to talk with Steven Poruban, OGJ Senior Editor, who gave us a deeper look into the @OGJOnline account.Who is the voice behind the @OGJOnline Twitter handle?The voice(s) behind the @OGJOnline Twitter handle are the seasoned editors and experienced correspondents writing for Oil & Gas Journal.What is the most successful aspect of the @OGJOnline account?The most successful aspect of the @OGJOnline Twitter account is its growing list of followers, particularly since the beginning of 2012, and the interaction that comes from such an engaging audience.Is there anything you would do differently if you could?In an ideal world, we would like to monitor the Twitter account 24 hr/day, but we typically tweet during business hours (in the Central Time Zone) and sometimes over weekends, as news breaks and develops.What is your strategy for deciding what to tweet about?When deciding what to tweet about, we assess the pressing news stories of any given day, making sure that each news story is concisely and clearly written using OGJ’s authoritative voice. OGJ’s span of coverage – exploration, development, drilling, production, processing, and transportation of oil and natural gas – is vast, and therefore, we try to get a good mix of stories each and every day.Is there anything else you’d like to add about the Oil & Gas Journal or @OGJOnline?Don’t forget to connect with us on Facebook and LinkedIn!
Coterra Energy’s External Affairs Team is guided by its C.A.V.E. principles: Community. Agriculture. Veterans & First Responders. Education. Through these pillars, the team works to be a better neighbor and foster growth within Coterra Energy’s three vital regions: the Marcellus Shale in Northeast Pennsylvania, the Permian Basin in Southwest Texas and Southeast New Mexico, and the Anadarko Basin.
The External Affairs Team is led by George Stark, with support from Becca Myers and Bill desRosiers. Their job involves handling Coterra Energy’s public relations, community outreach, advertising, and political affairs.