This week’s #FF @drillinginfo started as a little Texas data company and progressed over the years to an international oil and gas intelligence company.
We spoke with James Hahn II, Social Media Manager for Drillinginfo who runs all of their social media accounts and tweets for the company.
Drillinginfo helps their clients make better, faster decisions by providing comprehensive, accurate and timely data integrated with powerful analytics tools. They maximize precision by combining predictive analytics, interpretation and modeling into one platform. And, enable better results by delivering value and productivity gains at every stage of the E&P process.
How has Drillinginfo expanded its services since 1999?
We started out delivering Texas permits on a map over the internet, which was a pretty novel idea in 1999. I once heard someone say we were doing Software as a Service (SaaS) before it was SaaS. Over the years, we added more and more datasets, such as production, leases, completions, well logs, etc. Today, we have evolved into a fully integrated decision-support platform. Our DI Analytics team produces the most valuable analysis of unconventional US plays available today. Last year, we acquired County Scans to give our subscribers the ability to run title back to sovereignty from their desk and, most recently, we acquired Transform, Inc., which is software that combines predictive analytics, interpretation and modeling into one platform.
And now it would be easier to say what areas of the world we don’t cover – China and Russia. Other than that, we have a terrific team of international editors that provide the best intelligence in the industry across the globe. And, of course, we have everything an E&P company needs state-side as well.
What types of training does Drillinginfo offer?
Our Vice President of Membership Development, Cindy Stewart, has put together an outstanding group of Account Retention Managers whose sole job is to help our clients get the most from their Drillinginfo subscriptions through one-on-one and group training sessions. We also have an eLearning team that offers countless hours of on-demand video training, along with 2-3 webinars per week. And all of this is completely free for our subscribers.
What role does Twitter have for @drillinginfo?
Twitter is a platform that allows Drillinginfo to provide what Jay Baer calls “Youtility”, which is “marketing that is truly, inherently useful.” In other words, we want to be a valuable resource and trusted advisors for people in the industry, not just spammy “HEY LOOK AT OUR NEW BLOG POST!” people. Every morning, I go through all of the oil and gas news stories I can find and schedule out tweets for the day. The stories that get the most clicks go to our Facebook and LinkedIn pages. Then, at the end of the week, I compile the most clicked stories into our “Drillinginfo Top 10” email and send them to our blog subscribers. So, we’re there to help. We’re there to produce thought leadership. And we’re there to network with other industry leaders. Many people in oil and gas think LinkedIn is the only place to do that, but I believe Twitter is hands down the most powerful networking tool ever created.
What is a fun fact about Drillinginfo?
As our CEO Allen Gilmer often says, “Drillinginfo started as a ‘gee whiz’ idea over a couple of beers.”
Is there anything else you would like to add?
Yes, first of all, it’s an honor to be your featured #FF this week. I’ve read them for quite a while and really appreciate how transparent and forward-thinking Cabot is about engaging the public and helping to lead the conversation around our industry in a positive direction. Second, I would be extremely grateful if you and your readers would go to the DI Blog, enter your name and email address and click “Send Me Updates.” You will get all of our blog posts and the weekly Drillinginfo Top 10 delivered directly to your email inbox for free.
To find out more information about Drillinginfo check out their website and social media sites: Twitter, Facebook, LinkedIn and Google+.
