This week, we want to share why we love to follow @MarcellusGas on Twitter and encourage our readers to follow them as well. @MarcellusGas is a handle derived from the Marcellus Shale Coalition (MSC), a 2008 start-up that works with exploration and production, and midstream and supply chain partners in the Appalachian Basin regarding American natural gas.Why we love them:We follow @MarcellusGas because they incorporate the tweets and opinions of other industry leaders including @energytomorrow, @energycitizens and @eiagov, just to name a few. As you scroll down their Twitter feed, you can see that @MarcellusGas creates their own content AND features knowledgeable, outside opinions. We think that this type of tweeting is key to a great follower pool, and the MSC handle is by no means short on followers.The name says it all! We follow plenty of great accounts that cover multiple industry trends and issues, but we really enjoy the deliberate and intentional Marcellus shale information that @MarcellusGas tweets out. The MSC handle makes finding Marcellus Shale news easy and convenient.Following @MarcellusGas comes with multiple benefits, but the greatest perhaps is the immediate link to their blog. At Cabot Oil & Gas Corporation, we are just beginning to create and regulate blog content, so we look to @MarcellusGas for tips to drive traffic and gain readers. Their blog is easily searchable, readable and digestible and is linked in many of the Coalition’s tweets.Q & A with @MarcellusGasQ. You have almost 6,000 followers. How did you get so many? @MarcellusGas has only been active in the Twittersphere for about two years now, and while we’ve made positive contributions in the social media space — helping to ensure fact-based information about American natural gas is available — we’re still relatively young. Our approach is simple and straightforward: Good, timely info equals followers.Q. You tweet a lot of great articles and other resources. Where and how do you find your information? That’s top-secret, but here’s a hint: @MarcellusGas reads and pours over the daily news. Where would we be without Google? Knowing our audience allows us to tweet useful, thought-provoking #NatGas related information.Q. What do you think is the most interesting facet of MSC’s Twitter presence? Our success and growth has been entirely organic. Paying to promote Tweets is a useful tool, but it’s not something we’ve done to date, in spite of our success. Social media allows us to communicate in real-time with our followers. In today’s non-stop, 24-hour news cycle, Twitter uniquely allows users to “punch through” with a message to reach the masses efficiently and quickly.Q. Anything else that you would like to add about natural gas, MSC or your Twitter account? True to form, we’ll keep it under 140 characters: For more information, visit MarcellusCoalition.Org and follow us at @MarcellusGas!Well, @MarcellusGas said it all. Be sure to tune in next week for another #FF feature and follow us on Twitter for #FF updates.
Bill serves as an External Affairs Coordinator for Coterra Energy. He is focused on building community knowledge and support for the organization and industry at large.
Before his time with Coterra Energy, Bill was the original Field Director for Energy in Depth’s Northeast Marcellus campaign. Within this two-year position, Bill worked to engage, educate, and mobilize supporters of Marcellus Shale development across New York and Pennsylvania. Bill received his B.S. in Management, a B.A. in History, and an MBA from Misericordia University.